Email Marketing Trends in 2022
Email is a dominant channel for marketing and consumer engagement, and it is critical for businesses to succeed. According to Litmus' 2021 State of Email report, over 40% of respondents said that email is crucial to their organizations' success. More than 90% said...
Gathering Customer Feedback to Improve Your Digital Marketing
Digital marketing is a complex and ever-evolving field. It can be challenging to keep up with the latest changes and trends, let alone know what strategies will work best for your business. One thing that can help you stay ahead of the curve is gathering customer...
Reviewing Your Marketing Strategy
It's that time of year again to review your marketing strategy! As the old saying goes, "the only thing constant is change." And that is certainly true when it comes to the world of marketing. Consumer behavior and preferences are constantly evolving, so it's...
Augmented Reality in Digital Marketing
Augmented Reality AR is a technology that allows people to view virtual objects, which are then made visible by the natural world environment. In other words, AR is a digital overlay that can be superimposed on an existing live video or picture of the real world. This...
The Importance of Agility in Your Digital Marketing Strategy
Digital marketing is a rapidly-changing landscape, and if you want to stay ahead of the competition, you need to be agile. What does that mean for your business? It means being able to adapt quickly to new trends and changes in the market. It means being able to pivot...
Resources for Improving Your Digital Marketing Skills
It’s important that you have the necessary skills to be successful in the marketing industry. Whether you’re a business owner or someone who’s looking to land a job in the industry, it’s important that you have the necessary knowledge and experience to succeed. One of...
Utilizing Video Marketing on International Platforms
One of the most important factors that you should consider when it comes to developing your company's content marketing strategy is the use of video. According to statistics, over 50% of all online searches are related to products or services that are video. If your...
Tips for an Effective SEO Strategy
There isn't an online business that does not need an effective search engine optimization strategy. It's an important inbound marketing tool that drives organic (free) traffic from search engines. SEO campaigns may take time to show results, sometimes months, but...
Digital Marketing Career Paths
Introduction Digital marketing is the new wave of marketing, using social networks and platforms to spread your product and create a large following for your brand. Today, digital marketing is becoming more popular as people use the internet to interact with others...
Everything You Need to Know About Market Research Focus Groups
Do you want to know what consumers think about your product or service? If so, market research focus groups are the perfect way to find out. In this blog post, we will discuss everything you need to know about these groups. We will cover what they are, how they work,...