Select Page

Augmented Reality AR is a technology that allows people to view virtual objects, which are then made visible by the natural world environment. In other words, AR is a digital overlay that can be superimposed on an existing live video or picture of the real world. This sensory input can be in the form of projecting images on top of the real world. AR is an interactive experience for users where digital components are blended into real scenes being viewed in the natural world. Augmented reality creates an immersive environment that helps identify objects and locations without GPS or WiFi.


5 Ways To Use Augmented Reality In Your Marketing Strategy


  1. AR in Retail
    Retailers are now beginning to see the benefits of AR. One of the biggest advantages retailers can achieve through building brand awareness through location-based marketing. It enables retailers to have a product or service in the customers’ hands before going into the store. In addition, it allows customers to engage with your brand and products before making a purchase decision.


  1. AR in Agriculture & Farming
    In the agricultural industry, machinery has been replaced by drones, robots, and automated machinery; however, these methods take years to learn and implement into an existing business model. A farmer can now purchase the same tools necessary to switch the old methods to automated ones within hours and achieve greater efficiency.


  1. AR in Event Planning
    All kinds of events can benefit from AR. One of the most common uses is during conferences and expos, but you can also use it to market events before they occur. Geolocation and augmented reality can inform users of events nearby while they are out and about during the day. It allows event planners to gain traction with a specific audience who may not have previously known about the event.

    When it comes to marketing events, AR can drive traffic by giving users an interactive way to learn more about what the event offers without leaving their homes or offices.


  1. AR for Education
    AR can be used for educational purposes by virtually showing patients, students, and doctors the body’s inner workings. This type of technology is being tested for medical use and has been implemented in the medical field in several ways. For example, doctors can view a person’s heart through a tablet to identify potential issues during surgery or other procedures. Training manuals have also been created using animated characters controlled through an iPad app.


  1. AR Marketing
    In recent years, augmented reality for marketing purposes has grown tremendously. While this type of technology is still very new in the marketing world, its brief history has already made a lasting impact. In fact, in 2013, Google stated that more than 1 billion active users were on one of its many platforms like Google Earth and Street View. It shows that people are willing to try out newer technologies and invest their time.

    A few ways AR can impact are through coupons released at specific times or locations and gamification techniques like quiz games where users have to move around to find the correct answers.