One of the most important factors that you should consider when it comes to developing your company’s content marketing strategy is the use of video. According to statistics, over 50% of all online searches are related to products or services that are video. If your company doesn’t already have a significant video presence, it’s probably time to start.

There are a variety of free and simple platforms that you can use to host videos, such as YouTube. However, there’s a difference between promoting a video and simply uploading it to reach your target audience. Luckily, there are plenty of great platforms out there that can help your brand utilize video content in a way that Youtube can’t. Here are a few great international platforms you can use for your brand’s video marketing.

Filmora

Filmora is a great platform that comes with a variety of editing features. Its built-in green screen feature allows users to create even more creative videos.

Filmora has a variety of plans that can help you create effective video marketing programs. One of these is the Filmora9, which allows users to integrate video marketing into their platform. With this tool, you’ll be able to get a deeper understanding of how your videos are being viewed.

Wistia

One of the most popular platforms for creating video marketing programs is the WordPress-based Wistia. Aside from its clean interface, it also comes with a variety of marketing tools that can help you improve the effectiveness of your videos.

One of the most unique features of a Wista account is the Turnstiles feature, which allows users to prompt viewers to enter their contact information in order to continue watching a video.

Aside from its various tools, Wistia also comes with a variety of reports that can help you analyze the effectiveness of your videos. These reports are easy to understand and can be used even if you’re not a seasoned video marketing professional. Heat maps can help you track the drop-off of viewers and inform your future video production.

Vidyard

With a variety of tools and features, Vidyard is a great platform for creating effective video marketing programs. One of the most unique features of this platform is its ability to provide users with a completely customizable plan. This means that you can choose which features and tools that you need, and you’ll never be charged for anything that you’re not using.

Vidyard has a lot to offer, such as A/B testing on video thumbnails, making determining what version of your video will perform better easier. You can even create personalized videos that can insert people and company names into the content you’re making.