2023 Marketing Trends
Today's marketers are constantly looking for new ways to improve their performance. As technological advancements and business conditions change, they must stay up-to-date with the latest strategies. This is especially true for startups needing creative solutions to...
Using Reddit for Digital Marketing
The phrase "Front Page of the Internet" is how Reddit bills itself. It is a leading social media platform that provides a unique internet experience. It features a constantly updated feed of breaking news, memes, videos, and pictures. With over 50 million users daily,...
Effectively Marketing to Gen Z
Gen Z is different from other generations. The definition of this term varies depending on who you ask. Although the term Gen Z and Millennials are hard to distinguish, being part of a certain generation is still about cultural influence. In this blog post, we'll use...
Effective Marketing Strategies for Nonprofit Organizations
Since many nonprofit organizations are running on limited resources, it can be hard to raise awareness about your cause. Fortunately, there are effective marketing strategies that can help boost the visibility of your organization. This article will walk you through...
Using Facebook to Market Your Small Business
Small business owners typically don't have the funds or bandwidth to pay for a full-scale digital marketing campaign. Unpaid social media marketing is a great way to grow a business without a dedicated team or a huge budget. With over two billion active users,...
Great Ways to Continuously Improve Your Digital Marketing Skills
Whether you are experienced in the field or new to digital marketing, the evolution of digital marketing is constantly happening. According to data from LinkedIn, digital marketing skills are in high demand, but there are also significant skill gaps in this field. To...
Why You Should Diversify Your Digital Marketing Strategy
One of the most critical factors that digital marketers can consider when it comes to building success is diversification. This strategy allows them to reduce their risk and extend their reach. If marketers depend on Facebook for 80% of their leads, what would...
Using TikTok in Your Digital Marketing Campaign
TikTok has been named the fastest-growing social media platform in the world. It has also been one of the most downloaded apps for the past three years. During the COVID-19 pandemic, TikTok experienced rapid growth as users started using the platform to connect with...
Email Marketing Trends in 2022
Email is a dominant channel for marketing and consumer engagement, and it is critical for businesses to succeed. According to Litmus' 2021 State of Email report, over 40% of respondents said that email is crucial to their organizations' success. More than 90% said...
Gathering Customer Feedback to Improve Your Digital Marketing
Digital marketing is a complex and ever-evolving field. It can be challenging to keep up with the latest changes and trends, let alone know what strategies will work best for your business. One thing that can help you stay ahead of the curve is gathering customer...