Select Page

Interactive Technology Corporation's Blog

The Ins and Outs of Live Streaming

The Ins and Outs of Live Streaming

Live streaming is an extremely effective way of advertising in the digital age. It provides an eye-catching video format while providing a more authentic and casual feel than carefully filmed ads. To get the most out of live streaming, follow these tips. Select the...

Pivoting Marketing Efforts During Covid-19

Pivoting Marketing Efforts During Covid-19

Although the coronavirus pandemic has meant an uncomfortable change of life for most people, it has presented us with unique opportunities. We've already seen that many work and school activities can be performed virtually, events can be hosted online, and businesses...

Why Site Speed Matters

Why Site Speed Matters

Whether you want to sell products, attract new clients, or showcase your work, it's not enough to have a website. It must be easy to use and find, attractive, and provide the information that visitors want. A crucial yet often overlooked element of a quality website...

Getting Organic Traffic to Your Site Even If It Doesn’t Rank

Getting Organic Traffic to Your Site Even If It Doesn’t Rank

Whether a company is just starting out or has noticed a decrease in their search ranking, the remedy is the same: They both need website visitors. But in a world where first-page ranking is the holy grail, what does one do when they can't even rank at all? While...

Creating an Authentic Personal Brand

Creating an Authentic Personal Brand

"Authenticity" is the golden word in branding, but so many are unaware of how to portray it and how to cultivate it when a brand itself is something manufactured. Personal brands are fortunate in the regard that they are entirely individual; there's not an entire...

The Shift to Mindful Marketing

The Shift to Mindful Marketing

Marketing 101–When the Old Tricks Aren't Working What many call the "era of instant gratification" in 2020 is forming modern consumers into a picky bunch to please. Getting readers to spend time at your blog, buyers to "pick up an extra" or new leads to give you just...

Digital Marketing and Privacy

Digital Marketing and Privacy

As is the case every year, digital marketing processes have shifted to better protect the consumer. Privacy is a topic that online marketers are struggling with, for many marketing professionals find it challenging to distinguish privacy from personalization. The...

Marketing During A Pandemic

Marketing During A Pandemic

With the COVID-19 outbreak, business owners have to adapt their marketing strategies to include more digital and social media advertising. People are staying home, getting online more to see if local businesses are open, and checking their social media accounts. This...

Internal Communications During the Covid-19 Outbreak

Internal Communications During the Covid-19 Outbreak

The COVID-19 crisis has left the world astounded and afraid. Virtually every business across every industry has been impacted. Unfortunately, some small businesses have been almost completely crippled. Regardless of the size of a company, communication plays a vital...

Change on the Horizon: Voice Search & SEO

Change on the Horizon: Voice Search & SEO

There are some innovations that end up being a novelty and fade away within a year. On the flip side, some technologies end up transforming our lives in ways we could not have even imagined. Voice-activated technologies are the latter. It started with Siri and...