TikTok has been named the fastest-growing social media platform in the world. It has also been one of the most downloaded apps for the past three years.
During the COVID-19 pandemic, TikTok experienced rapid growth as users started using the platform to connect with their online communities. In the first quarter of 2020, TikTok set a record for the most number of people downloading a social app in a single quarter.
The rapid growth of TikTok has been attributed to its ability to provide a variety of creative skills and collaboration features for young users. Its fast-paced nature also keeps its users engaged for a long time.
TikTok is a platform that allows users to create and share short-form videos. They can also use its editing tools to add various effects and music to their videos. Videos are typically around 15 seconds long, though TikTok has gradually increased the duration of these videos.
TikTok is most popular among teenagers, especially those in developing countries, who are early adopters of new social media sites. They figured out how to use and adapt to them quickly. Over the years, many of them have gained thousands of followers.
With TikTok, marketers can reach out to younger audiences around the world and create viral content that will boost their credibility. Its creative environment and fast-paced nature allow it to produce videos that are both entertaining and relevant to its target audiences. Unlike other platforms, TikTok does not require a huge budget to create its videos. Its videos can be produced in various locations such as car parks, bedrooms, and gardens.
Unlike other platforms, such as YouTube and Instagram, TikTok provides marketers with an advantage when it comes to reaching their target audiences. Its algorithm allows users with no followers to get millions of views on their videos. Because of this, engagement will follow as long as the content appeals to its target audience. Here are some easy ways to start using TikTok to advertise.
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Making a Branded Channel
Begin by creating a branded page on TikTok and start experimenting with different types of content. You can easily create content that is both entertaining and relevant to your brand by following trending hashtags and getting involved in the latest memes. With the app’s built-in editing tools, users can create and share authentic content.
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Make Deals with Influencers
One of the most effective ways to utilize TikTok is by building a community of like-minded individuals. According to statistics, influencers can be incredibly powerful when it comes to generating high-quality content. They have established a strong following through their posts and have the necessary skills to use the app’s features and tools.
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Use Hashtags
One of the most effective ways for brands to start a culture-changing campaign is by creating a challenge for their users. This allows them to create videos that are both entertaining and relatable. One of the most successful campaigns on TikTok was the E.l.F cosmetics #eyeslipsface initiative, which has been regarded as one of the most successful marketing campaigns on the platform.
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Run an Advertising Campaign
TikTok is a promising new platform for advertisers as it has the scale of other platforms, but it’s still not saturated with advertisers yet. Because of this, it can be more affordable to run an ad campaign on the app.
TikTok allows advertisers to run various ad formats, such as banner ads, in-feed ads, and sponsored challenges. They can also target their audience based on their demographics, age, and location. For businesses, TikTok for Business is a self-serve platform that allows them to run their own campaigns.