Most businesses have adopted Instagram as a promotion platform. Estimates show that over 25 million companies around the world use Instagram for business promotion. It also shows that over 200 million Instagram users visit a minimum of one business profile each day.
These statistics have made Instagram very attractive to most companies. However, some people find beginning their Instagram journey a little complicated. Therefore, below is an overview of how to use Instagram to promote business.
Sign up For a Business Account
The first step of using Instagram for business promotion is signing up for a business account. It allows access to a variety of business features that aid in promotion. However, if a personal account representing the company exists, one can choose to convert it into a business account instead of registering a new one.
Create an Instagram Winning Strategy
Define the target audience
Before deciding what content to post on the bossiness account, evaluate the audience target. Defining the target market is critical since it prevents wastage of time and resources in unfruitful ventures.
Setting of Goals and Objectives
Defining the goals hoped to achieve is essential. This aspect allows the creation of an effective Instagram promotion strategy.
Additionally, when gagging the goal alignment with the customer journey, one should focus on using metrics interrelated to the social funnel. Regular posting also aids when creating a winning strategy.
Optimizing the Profile
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When optimizing the business profile settings such as the Bio and Profile picture should take first consideration. Although the bio only allows 150 characters, it needs to fully describe your business in an attractive manner that intrigues the customers. The business account should also contain a profile picture relating to the company, for example, the company logo. It is also critical to ensure a complete profile description by including the username and website.
Sharing of Great Content
Sharing great content is critical for business promotion. Therefore when coming up with content, the following will need observation:
- Create visually aesthetic content about the business.
- Share intriguing photos.
- Edit the photos professionally.
- Use the stories feature to tell captivating stories.
- Write great and compelling captions.
Grow and Engage the Audience
There are numerous options when it comes to engaging and growing the audience. Firstly it is a requirement to engage and follow relevant Instagrammers while consecutively using the appropriate hashtags. It also helps a great deal to work with Instagram influencers while replying to mentions or comments and promoting the account on other channels. There is also a need to run specific campaigns and make use of ads to gather larger audiences.
Measure the Success and Make the Necessary Adjustments
This is another valuable aspect of business promotion. After a given time, it is always good to sit back and measure the achievements. It provides crucial information about the progress of the promotion and the adjustments required.