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Understanding Customer Journeys: Mapping Touchpoints and Optimizing Experiences

Understanding Customer Journeys: Mapping Touchpoints and Optimizing Experiences

by | May 1, 2024 | blog, Branding, Digital Marketing, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing

In today’s competitive business landscape, understanding and optimizing the customer journey is essential for driving customer satisfaction, loyalty, and business growth. A customer journey refers to the series of interactions and touchpoints that a customer...
The Impact of Social Commerce: Selling Directly on Social Media Platforms

The Impact of Social Commerce: Selling Directly on Social Media Platforms

by | Apr 1, 2024 | Digital Marketing, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, Small Business, Social Media

In today’s digital age, the shopping landscape has undergone a significant transformation thanks to the rise of social commerce. Social media platforms have evolved beyond mere channels for social interaction; they have become powerful tools for businesses to...
Data Privacy in Digital Marketing: Navigating Regulations and Building Trust with Consumers

Data Privacy in Digital Marketing: Navigating Regulations and Building Trust with Consumers

by | Apr 1, 2024 | blog, Digital Marketing, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, Social Media

Data privacy has become a critical concern for consumers and businesses in today’s digital age. With the widespread collection and use of personal data in digital marketing, companies must navigate regulations and build trust with consumers to protect their...