by itcorp | Dec 22, 2020 | blog, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing, Small Business
2020 has been a year of disruption, both socially and economically. As the new year begins, companies are shifting their priorities. The economy is unpredictable, but marketers are directing their focus on providing value and optimal customer experiences. In 2021,...
by itcorp | Dec 22, 2020 | blog, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing, Small Business
Getting organic traffic is terrific. However, it generally doesn’t suffice as your only source of traffic. Using paid ads as a part of a Search Engine Marketing campaign will boost your traffic. But should every business be using paid ads? First of all, what are...
by itcorp | Nov 19, 2020 | blog, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing, Search Results, Small Business
Definition of Remarketing When you’re remarketing, you are advertising to the same person multiple times. It can be easily confused with retargeting (which is a type of remarketing), but they are different. Remarketing can be done offline, over the phone,...
by itcorp | Nov 19, 2020 | blog, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing, Search Results, Small Business
Just because a website receives tons of traffic, it doesn’t mean all these potential customers will ever buy a product or service. To turn visitors into paying customers, it takes a broader understanding of marketing techniques. Knowing how and when to implement...
by itcorp | Nov 19, 2020 | blog, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing, Small Business
Research-based content is engaging, helps build a company’s brand, and converts leads to sales. Businesses use this content to create whitepapers. This type of product is an essential component of a company’s marketing strategy. It can go far in helping a...
