Select Page

Interactive Technology Corporation's Blog

The Importance of Customer Retention & How to Increase It

The Importance of Customer Retention & How to Increase It

A company's best customers buy more than one product or use their services multiple times. Such customers also referred to as return customers, come back countless times for more. But why is this so? Because they find pleasure in a company's customer retention...

Building and Managing Your Small Business’ Sales Team

Building and Managing Your Small Business’ Sales Team

For small businesses, recruiting an entire sales team is a laudable accomplishment that strongly indicates tremendous progress. But hiring a few sales representatives is only half the battle. Sales departments are responsible for most of the sales journey from...

Essential Details on Price Sensitivity Analysis

Essential Details on Price Sensitivity Analysis

Pricing is one of the most critical aspects of any business. Having an in-depth understanding of pricing is, thus, a great plus to any business person. One of the essential measurements used to understand pricing is price sensitivity analysis. This measurement shows...

Social Media Platforms Marketers Should Watch

Social Media Platforms Marketers Should Watch

In the business world, where competition is inevitable, being savvy about research and marketing trends is advantageous. Since the outbreak of COVID 19 in 2020, things have not been the same as we work, interact and live. The containment measures of the global...

What You Need to Know About Backlinks

What You Need to Know About Backlinks

What are Backlinks? Backlinks are also referred to as one-way links, incoming links, or inbound links. They are links created from other websites to a web resource. Website resources can be a web directory or web page. Importance of Backlinks Using low-quality...

Off-page SEO strategies for 2021

Off-page SEO strategies for 2021

Search engine optimization (SEO) is essential when it comes to business marketing. Several factors contribute to business ranking in SEO search engines such as Google. The content and keyword are the main factors when we think of SEO strategies. Driving traffic to a...

Digital Marketing Strategy for 2021

Digital Marketing Strategy for 2021

The covid-19 outbreak has seen businesses close, and others change operations to work online. It's the new normal to work remotely to curb the spread of the pandemic. Many things need to change with the way businesses use social media for marketing themselves. The...

Tips for Social Media Customer Service

Tips for Social Media Customer Service

Utilizing social media for providing customer service is becoming increasingly popular. It allows companies to reach customers on platforms they are already using and have a proactive approach to addressing issues. It can be challenging to know which elements are the...

Content Curation as a Marketing Strategy

Content Curation as a Marketing Strategy

Content curation is becoming an increasingly popular way to help generate interest in a business and provide customers with an added benefit for following and keeping up with a brand. Curation can be used as a marketing strategy on social media platforms like...

Competitive Benchmarking: What You Should Know

Competitive Benchmarking: What You Should Know

Competitive benchmarking can be a valuable tool for any company that can improve your business’ opportunities and helps you identify weaknesses. In any industry, there are optimal strategies for attracting consumers; evaluating your competitors can help you pinpoint...