An Increase in Demand
If you were given a choice between reading a one-page blog or watching a 3-minute video on the same topic, which would you choose? If you’re like most consumers, you’ll choose the video. There’s been an increasing consumer demand for video content. When asked, 54% of consumers indicated that they’d like to see more video content from brands or businesses they support according to one HubSpot survey. Video captures and holds people’s attention better than text and audio content.
Meet Them Where They Are
According to YouTube’s blog, people around the world are tuning in for one billion hours of video content per day. That a massive amount of content and companies have been quick to capitalize on that. Businesses not using video are in the minority these days. Search Engine Journal reports that YouTube ranks second only to Google as the largest search engine garnering 1.5 billion+ users per month.
A WyzOwl survey indicated that in 2019, 87% of businesses are using video as a marketing tool. And 93% of marketers indicate they’ve gained business as a result of a video on social media. Out of the marketing professionals who have employed videos on social media, 88% said they were satisfied with the ROI. Forbes magazine reported a 96% increase in the click-through rate compared to text-only content. Not only that, but people are 1200% more likely to share a video than links and text combined. That means incorporating video into your digital marketing strategy is a wise move.
Search engines prioritize high-quality content in their rankings. Considering 80% of all internet traffic will consist of video by 2021, it’s not surprising that search engines rank video content so highly. Including well-optimized video content on your company’s web pages can boost your SEO.
It definitely is beneficial to incorporate video content into your digital marketing strategy. The cost of doing so has decreased over time, and high-quality videos can even be shot from your cell phone these days. If you’re not using video, you’re missing out on a powerful opportunity to get your brand in front of viewers and potential customers.