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What is A/B Testing & How Is It Used?

by itcorp | Nov 14, 2019 | blog, Interactive Technology Corporation, Interactive Technology Corporation Ltd, ITC, ITC UK, marketing, Small Business

Introduction When creating digital assets such as email copy, social media posts, website landing pages, and display ads, marketers don’t just rely on what they think looks good. They often create two different versions to try them out on consumers to see which one...

What is A/B Testing & How Is It Used?

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