by itcorp | Jun 16, 2020 | blog, Interactive Technology Corporation, ITC, ITC UK, marketing, Small Business
“Authenticity” is the golden word in branding, but so many are unaware of how to portray it and how to cultivate it when a brand itself is something manufactured. Personal brands are fortunate in the regard that they are entirely individual; there’s...
by itcorp | Jan 9, 2020 | blog, Interactive Technology Corporation, ITC, marketing, Small Business
For businesses big and small, it’s crucial to develop a brand that will drive customers and clients back to your company for repeat business. When a customer resonates with your brand, they will likely return. Creating this brand loyalty will ensure increased...
