Marketing is a vital part of building the success of your business. Too often, when something is crucial, we come to believe it means we need to put in more time and work to make it effective.
This belief leads us to overwork the problem.
We think of as many words and angles as possible to explain how our product works, why you should want it, and how great it is because we want to make sure potential customers genuinely understand.
The problem is that by creating a complicated and wordy marketing message, we lose our audience.
Strong marketing campaigns still take a lot of work. Simple marketing does not mean that you can be lazy or even take less time, necessarily.
Simple marketing means cutting your message down as simple as possible. It means creating breathing room around your marketing message so that customers can zero in on the true story of your brand, why your company is one they want to work with and creates the possibility for engagement and connection that will resonate with your audience.
Simple Marketing Takes Practice
It is not easy. It doesn’t mean being lazy. You will need to practice and work on improvement over time to become a strong marketer with a clear message.
To begin, start with freewriting about what you want to communicate to your audience in your marketing message. Let yourself be as wordy and complicated as you want to be in this draft so you can truly get your thoughts on paper.
Once you have that, take a break.
Come back to what you have written, and underline the power words you can find in this draft. Which words best speak to the truth of your brand, your message, and what you are communicating? Keep those words. Hopefully, they will speak to the emotion of your brand.
Then, start crossing out things that seem repetitive. Cross out sentences that over complicate. Write in a few new, shorter ones that will, hopefully, begin to make sense to you.
A simple marketing campaign that clearly communicates your message will be concise. It will use emotional power words that set a tone. It will tell customers exactly what the critical piece of information they need to take away is.
In the end, craft a careful and concise call to action. Tell them precisely what you want them to do next and how to do it.
The more you practice these techniques, the better you’ll communicate your marketing messages and the better results you’ll see from your calls to action.