Have you always wanted your website to appear at the top of the search results? Getting your website noticed by search engines can seem overly complicated and technically challenging. In truth, the basics for getting your website noticed by search engines are simple practices and mindsets that any site owner can use.
You don’t have to rely solely on pay-per-click advertising or social media to get traffic to your site. It’s time to improve your search engine optimization (SEO) practices and bring in a steady stream of traffic.
Use Long-Tail Keywords
Keywords have always been important in search engine optimization. To increase organic traffic, you’ll need to create quality content around searches users are actually performing in your niche. Do your research and use long-tail keywords. Long-tail keywords are phrases of four words or more. These terms will have less competition than phrases of only one or two words.
Create Your Content For Humans First
How do search engines decide where to send their users? While there are many small and technical ways, these decisions are made, the underlying idea is that search engines want to keep their users happy. So should you. To get noticed organically by search engines, create quality content that human beings would enjoy reading.
Consider A Visitor’s First Impression
When visitors first land on your website, they haven’t committed to staying on that page yet. There are still nine more results back on the first page of their search. You need to make clear that your page is exactly what they were looking for right away.
What do visitors want to see? A fast-loading web site with relevant content. Using headers, bolding, small paragraphs, and lists are all ways to make your content easily skimmable so that users can see what your content is about. Don’t stuff your keywords awkwardly into the page, but use them where they naturally fit in your headers or bolded text. Users will be looking for these to know your content is what they were looking for.
The number of people who leave your website within the first couple of seconds is known as your bounce rate. This is something search engines look at when deciding how to rank your page in their results, so consider this carefully.
Update Your Site Regularly
Is your site relevant and up to date? Search engines don’t want to send their visitors to outdated sites. Keeping a blog is a great way to keep fresh content coming in.
Remember: the better your website is for visitors, the happier search engines will be to send traffic your way.