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The rapidly changing landscape of digital marketing has transformed our lives for the better. People now have access to all kinds of information and services at their fingertips, with a simple smartphone as their only tool. However, as consumers, we’re now expecting more from brands than ever before and we’ll continue to demand even higher levels of personalization in the future. Digital marketing trends in 2022 will see these needs put front and center, making them integral to any brand’s growth strategy. Here are six trends you can expect to dominate digital marketing trends in 2022:

Artificial intelligence (AI) will become mainstream. This isn’t a secret anymore; one study found that over 80 percent of marketers already use some form of artificial intelligence in their campaigns.AI offers a number of benefits for marketers, including personalization, real-time analytics, automation, and enhanced reporting. With the advancements being made every day in AI technology, it will become even more integral to marketing strategies worldwide.

Brands will be held accountable for bad customer service. Consumers are used to instant gratification, so when they have a bad experience with a brand, they expect them to fix it immediately. Bad customer service is everywhere; in 2017, Gartner found that 70 percent of companies experienced at least one “major” or “catastrophic” event that prevented customers from completing a transaction. This is why poor customer service will become a huge problem for brands in the future. Consumers are demanding better, and they expect companies to be held accountable for their mistakes.

Social media platform domination will fade. As consumers abandon social media platforms out of boredom or frustration, new ones will emerge the fill the void the original ones are leaving behind. For example, when Snapchat users got fed up with the platform’s latest update, they turned to Integra Stories for a more familiar experience. Brands can capitalize on this social media platform domination by connecting with audiences across all major channels.

Brands will need to be authentic. Consumers want to work with companies that are authentic, transparent, and honest. And they want to interact with like-minded people who share their values. By 2021, 92 percent of consumers will choose not to do business with companies that don’t behave ethically. Authenticity is the only way for brands to stand out in this space—and it’s easier said than done.

Brands will need to be more transparent. It’s no longer enough for brands to simply be open about their business decisions. To build trust, they’ll need to be as transparent as possible with everything from pricing and promotions, all the way down to data collection and protection.

Customer loyalty programs will become more personal. Loyalty programs have evolved in the past few years, but they’ll need to go even further in order to meet consumer expectations in 2022. Cards will become digital and attachable to social media profiles, so customers can earn rewards for sharing brand content on their favorite platforms.

These are just some of the many digital marketing trends we can expect to see in 2022. By being aware of these changes now, marketers can prepare to take full advantage of them. If you want more information about these trends, click here.