Are you trying to make your small business more prominent in your area? Years ago, you would take out a radio ad or a page in the newspaper to announce your new business and show the services you’re offering. Today’s business owners know that the key to marketing success is found in digital marketing. Here are some ways you can get your business on every cell phone, tablet, and laptop of the potential clients all around you.
Social Media
Do you want to know the best part about social media marketing? A lot of it can be done for free! Facebook has paid ads programs, but depending on how big of a reach you’re trying to get, you can create Facebook business pages, share them, and have your friends and family share them for you for free. According to a study from Clutch, 81% of business owners consider social media their top choice for digital marketing. People are constantly checking their social media pages, and when they do, you want them to see your business. It’s a great low risk, high reward option.
Search Engine Optimization (SEO)
While this is undoubtedly a more challenging option, if you are tech-savvy, it can produce long term results for your business. Google now says that more searches are performed on smartphones than on actual computers. The complexity of SEO optimization can be intimidating. Still, by using the right keywords and other elements on your business website, you can put yourself at or near the top of all those search results.
Email Marketing
For whatever reason, the concept of email marketing is not highly thought of by some business owners. However, roughly 70% of businesses are effectively using email marketing. If you keep in mind that most emails are checked on mobile devices, you can create a mobile-friendly email campaign that will engage those potential customers and clients. The best part? Much like social media, this can be done for little to no money, which is always a plus.
Digital marketing can be a costly undertaking, but it doesn’t have to be. There are a plethora of things you can do to get you and your business in the hands of everyone around you.