As a result of ever-changing technology, marketing trends continuously evolve. Innovation has forced brands to pivot often when it comes to digitization. Continue reading to learn about digital marketing trends to keep a lookout for in 2020.
Visual Content
Visual content includes infographics, images, and videos, among other formats. There is an increase in the use of visual content in marketing because it resonates with consumers more than regular text. It’s the reason why platforms like Instagram and Pinterest are so popular and are starting to show up with a higher level of frequency in search engine results. Expect to see a rise in visual search technology in 2020.
Personalization
There was a time when personalized marketing meant making sure you address the email recipient by their actual name. Now, personalization means you have a clear understanding of your target audience, including who they are, what they think, and what they want. This is made possible through the collection of data that often leads to spot-on product recommendations. This will continue in 2020 because brands experience an increased ROI when their digital marketing efforts are data-driven for greater personalization.
Artificial Intelligence
In recent years, artificial intelligence (AI) has been used effectively in digital marketing and will continue to be used in 2020. For instance, AI enables marketers to understand the sentiment of consumers, learn about competitors, and build robust marketing campaigns that are refined. This is partly the result of predictive analytics that take some of the guesswork out of marketing. Automation is a crucial aspect of AI, and it’s reducing some of the costs involved in marketing.
Use of Live Video
Live video is becoming more popular when used for marketing, and it’s expected to increase significantly over the next couple of years. Many consumers prefer live video over pre-recorded videos because they find it more engaging and interesting. When watching a live video, consumers feel like they are up to date on the latest information available.
All of these digital trends should be part of your marketing strategy for 2020 if you want to gain the insights needed to drive traffic to your website and boost sales.